BrightPath Education Services
BrightPath Education Services is a leading provider of continuing education for real estate appraisers and realtors and is headquartered in Raleigh, NC. They engaged Brand Periscope to help identify a new brand that would be a platform for growth and expansion into the e-learning business.
Scope of Work
Brand Naming – we worked together to create a new brand name, BrightPath, that is memorable, ownable and readily communicates the uplifting, self-improvement nature of the continuing education business.
Brand Identity and Logo Design – the new brand identity is distinctive and engaging and embodies the essence of the BrightPath brand which advances career aspirations on a path to a bright future.
Web Design - the new Web Design reflects the company’s thought leadership, quality and professionalism while creating a flat, easy-to-navigate site that enables visitors to quickly get the information they need and make a purchase with a minimum of clicks.
If you want to see the BrightPath website in action, or if you would like to take continuing education in Real Estate or Appraisal training check it out at www.brightpathedu.com.
Internet Marketing – the website was designed from the beginning for Search Engine Optimization to attract targeted traffic to the website.
Branded Collateral – business cards, powerpoint presentations and other marketing collateral all fit into the core brand architecture that is described in the BrightPath Brand Guidelines.