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Search Engine Optimization

SEO is a Company's #1 Advertising Priority

Search Engine Optimization is a Path to Your Front Door

Customers surfing the Internet will find a vast sea of competition.  It’s critical to invest in building a great website. Because it creates a valuable destination for you visitors.  But the question is, “What good is it to have a great website if no one can find it?”  Unfortunately, many companies invest in a nice website, but run out of time, energy and money before figuring out how to drive traffic to the site. 

Search Engine Optimization builds a path to the front door of your website.  SEO is the most important Internet marketing tool to build awareness for your website and to drive traffic to it.   Search Engine Optimization is every bit as important in the Internet economy as the Yellow Pages were in the traditional economy.  People used to look in the Yellow Pages to find a business, but now 81% of people go to the Internet first.

SEO is Like Free Advertising

The beauty of Search Engine Optimization is that it’s like free advertising.  You don’t have to pay to get your website found.  When your website is SEO friendly to the search engines like Google, Yahoo, and Bing, customers will find it.

At Brand Periscope, our commitment is to help ensure your website is among the first to appear on search engine result pages (SERPs) when target customers are looking for the products and services that you offer.  We utilize the latest proven SEO methodologies and SEO techniques to achieve top SEO rankings for each of the specific terms key to your business.

Whether you are building a new site or need to search engine optimize and existing website, we work with you to understand your goals for your website and your business.  We perform website analytics on your site and on competitive websites.  We develop strategic and tactical keywords and keyword phrases with you and then we perform analytics to identify which terms will drive the best, highest quality traffic to your site. We use these terms to set the strategy for both on page and off page optimization.

On Page Search Engine Optimization

SEO is driven by both on page and off page search engine optimization.  On page SEO refers to what you can do directly on your website and web pages.  The two key factors in on page SEO are structure and content.

Website structure refers to how your website is architected or built.  When websites are built in an SEO friendly manner, it makes it easier for Google and the other search engines to crawl your site, find out what content you have and how the website structure is connected and linked together.  Some of the most important structural elements are having a site map, well defined page titles and URL’s, title tags, metatag descriptions, and internal links.

Website content refers to the copy you write in the site.  What topics and subject matter are on the site, what words seem to be most important, most frequent, and most emphasized?  How does the content flow across the website and is it consistent, complementary and not redundant?  These are some of the key ways to optimize your content.

Off Page Search Engine Optimization

Off page SEO primarily refers to links that other websites have to your website.  Basically, the search engines are trying to determine what websites are the most relevant and most popular at providing information about the search term.  When websites are extremely relevant and have great content, other websites will provide a link back to the site.  As such, when a website acquires a large number of backlinks, search engines will determine it is a very worthy website and it will be given a high ranking.  In fact, backlinks have become increasingly important to SEO rankings.  So important that backlinks are now at least as important, if not more important, that the on page SEO.

Off page SEO doesn’t just happen, it requires planning and execution and a long term commitment.  Important ways to build links include: submitting to directories, an proactive “link building campaign”, blogging, social networking, photo sharing, video sharing, and article writing. 

 

Would You Like to Generate More Leads From Your Website and Make More Online Sales?

Please send us an Email with your project information and we will get in touch with you.

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